Dirtlej UK Limited Privacy Policy

Status: 16.05.2024

dirtlej UK Limited is committed to protecting your privacy. We will only use the information that we collect about you lawfully in accordance with the UK Data Protection Act 2018 and the retained EU law version of the General Data Protection Regulation (GDPR).

dirtlej UK Limited is the controller and responsible party for your personal data (hereby referred to as, “we”, “us” or “our”), whereas “you” or “your” is the provider of the personal data.

We collect information about you for two reasons; firstly, to process your order and secondly to provide you with the best service possible. We will not email you in the future unless you have given us your consent. You have the right to withdraw your consent at any time by contacting us on uk@dirtlej.com. You will always have the chance to refuse any marketing email from us in the future.

The type of information we may collect about you when you place an order are; your name, address, phone number, e-mail address, payment details (including credit/debit card details) and IP address. This information is stored on our internal systems and our website simply verifies you as a customer. We will never collect personal information about you without your explicit consent. If you find any inaccuracies, we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with the law. We will not sell your information to third parties. We may use technology to track the patterns of behavior of visitors to our site. If you have any questions/comments about privacy, you should contact us. Customer data which is deleted is removed in accordance with statutory data protection requirements.

You have rights under data protection laws in relation to your personal data. These rights include;

• Right to request access to your personal data - commonly known as a “data subject access request”, which enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Right to request correction of your personal data - which enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Right to request erasure of your personal data - which enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Right to object to processing of your personal data - where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object to where we process your personal data (e.g. third party) for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
• Right to request restriction of processing your personal data - which enables you to ask us to suspend the processing of your personal data in certain scenarios. For example, if you want us to establish the data's accuracy, where our use of the data is unlawful but you do not want us to erase it, where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims, you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
• Right to request transfer of your personal data - either to you or a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Right to withdraw consent - where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You have the right to lodge a complaint with a supervisory authority in the event that you believe that we have not handled your data in accordance with the appropriate regulatory legislation. The supervisory authority for the UK is the Information Commissioner’s Office (ICO). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

In general, we will use the personal information you have provided us for the following purposes;

• To send updates regarding the status of your enquiry or order.
• If applicable, to send newsletters and details of offers and promotions in which we believe you will be interested.
• To improve the design and content of our website.
• To understand the buying behavior of our registered users.
• To perform other general marketing and promotional activities focused on our products and services, or those of selected partners.
• If applicable, to work with social media providers - such as Facebook, Instagram and Twitter - where we might interact with you on social media.
• We use cookies to give you the best experience on our website and also to allow us and third parties to tailor ads (if applicable) you see on our website. For more information, please see our full cookie policy.
• To deliver advertising across various social media and other online platforms (e.g. Google, Facebook).
• If applicable, to work with professional service providers, such as marketing agencies & advertising partners to share relevant and appropriate marketing content via social media advertising.

When you place an order, depending on your payment method, we may need to know your name, email address, invoice & delivery address, credit or debit card number and the card's expiry date. This allows us to process and fulfil your order and to notify you of the status of your request. We will also ask for your telephone number which enables us or our couriers to contact you urgently if there is a problem with delivering your order.

By submitting information to dirtlej UK limited, you consent to the collection and use of this information by us and our service providers. If we decide to change our privacy policy, we will post those changes on this page so that you are aware of what information we collect, how we use it and under what circumstances we disclose it. If there are significant changes, we will contact you to tell you about them. Your email address will be used to communicate with you about your order and products purchased. Your email address might also be used for our marketing purposes, should you subscribe to such service. You have the right to withdraw consent to marketing at any time by simply contacting us.

We safeguard your private information by implementing the appropriate physical, electronic and managerial procedures necessary to protect your privacy. We are committed to protecting your privacy and have security measures in place to prevent unauthorized access to and disclosure of your personal information. It is your responsibility to maintain the confidentiality of any code, username or password we may have provided you.

We do not sell, trade or rent your personal information to others. To better tailor our services to our customers' needs, we use non-identifying information to help us make decisions on how to improve. If applicable we would also share this information with our advertisers and other interested, reputable parties with whom we have established a formal business relationship. For example, we may tell advertisers which areas of the website have received the most customer traffic overall, or more specifically, how many customers have visited certain pages. However, we do not disclose the identifying information of individual customers with advertisers.

Google Analytics is a system used by many websites to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They also allow us to ensure our website performs as well as possible for our users. The cookies are able to collect an anonymous customer identification number when a user is logged into the website, allowing our backend systems to ensure accuracy of Google Analytics data and help us ensure your website experience remains relevant across devices. They do not contain any personally identifiable information. You can find out more about how Google use cookies here. These cookies may be used to help us target advertising on platform providers such as Google and Facebook.

We may from time-to-time share your anonymized details with third party analytical resources for the purposes of better understanding customer behavior and performance, website performance, improved ad relevance (if applicable) and any other analytical process to give us a better understanding of how to develop its offering to its customers. These third parties will be employed solely for the purpose of the aforementioned analytical purposes, and as such we will ensure that the third party is contractually obliged to use the data only for the analytical purposes set out in the agreement between us and the third party. We will also ensure that the third party is contractually required to maintain a level of security around the shared data, at least as safe as we employ. Any third-party cookies used on our website will adhere to the same standards as first party cookies and not collect any personally identifiable information.

Social Media Plug-ins for Facebook & Instagram obtain data for tracking purposes. This include the ability to track our website users across device for advertising purposes (if applicable) in line with the terms of each social media platform.

Please note that the above privacy statement may not be applicable in all countries where our website users might access from, as security policies may vary according to the individual internet laws in each host country.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us on uk@dirtlej.com.